Free Reports

Difference reports about the Market and your competitors

Top 10 Brands
Top 10 brands by EMV for a specific time frame (up to 1 year) within a given vertical. Useful for taking the pulse of the market, or for gaining high-level insights beyond our Tribe Top 10 series.
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Influencer Top Brands
The 10 brands a specific influencer has driven the most EMV for within a given time frame (up to 1 year). Useful for brands looking to see whether a selected influencer might make for a suitable partner, or for brands looking to gauge whether existing partners are creating consistent content.
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Competitive Landscape
The Competitive Landscape PDF showcases the brands that are mentioned alongside a given brand in influencer content. A brand can use this PDF to discover new competitors to track in Tribe Dynamics’ ARM software.
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Top 10 Ambassadors
Top 10 EMV-driving ambassadors for a given brand for a time frame of up to 1 year. A high-level look at your brand’s highest-earning, most potent advocates.
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Top 10 Posts
Top 10 posts by EMV for a given brand for a time frame of up to 1 year. Provides insight into a brand’s top-performing content and top-performing sources.
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Brand Rank
Brand ranking in a single market compared to all brands tracked by Tribe in a given vertical, plus the target’s brand EMV for that time frame (up to 1 year). Helps benchmark a brand’s performance relative to competitors and the market as a whole.
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Brand EMV
EMV for a single brand in a single market, broken out by month, for up to 1 year. Gives insight into a brand’s performance within a chosen target market.
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Micro-Influencer
The EMV, Post Count, and Population Share of micro-influencers for a single brand, along with 5-15 top-ranking individual micro-influencers, over a time frame of up to 1 year. Useful for measuring a brand’s standing among this highly productive influencer tier, which accounts for a majority of the overall beauty community.
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Community Metrics
A specific brand’s influencer community data for a given time period of up to 1 year, including community size, frequency of influencer posting, and average influencer potency (EMV per influencer). By understanding its community on a more granular level, brands can better measure the impact of their activations and set more precise goals for their influencer marketing strategy.
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Global Brand EMV
EMV for a single brand across all of Tribe Dynamics’ tracked global markets, broken out by market and by month, for up to 1 year. Allows brands to gain a big-picture understanding of their earned media presence across multiple markets.
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Complementary Landscape
The Complimentary Landscape PDF showcases which brands outside of a given brand’s vertical are mentioned alongside this brand in influencer content. A brand can use this PDF to glean insight on how it is covered on social media, identify other brands that may be worthwhile for cross-vertical collaborations, or discover on-brand influencers.
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Sponsored EMV
Sponsored EMV for a single brand over the course of one year, broken out by month. Provides insight into how much of a brand’s mentions are stemming from sponsored versus organic content.
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Hashtag EMV
EMV for up to 10 hashtags for a single brand over a time frame of up to 1 year. By tracking key hashtags, brands can more accurately gauge the reach and efficacy of relevant campaigns.
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